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With its line of Perpetua Life Jewels™, Zoogen
offers all pet owners beautiful and meaningful mementos that celebrate their animal's uniqueness. Founded by Joy Halverson,
DVM, MPVM, the Zoogen lab is located in Davis, California, and has been the leading innovator in animal DNA research and
testing since 1990.
The first to offer animal DNA testing directly to the public, Zoogen has a long history of providing innovative DNA-based
sex identification services for birds, as well as custom DNA genotyping, identity and parentage testing for all kinds of
mammals. Zoogen is proud to say it has eliminated the need for risky and cruel surgical procedures that were traditionally
used in bird sexing.
The Zoogen lab was also first to develop the DNA profiling standard for dogs used today for pedigree verification services
by the American Kennel Club and other dog registries across the United States. Zoogen customers include veterinarians, some
of the largest zoos and wild animal parks, rescue and conservation groups, large and small-scale breeders, as well as the
general public.
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